-400 GSM Duck Canvas
-Embroidered Graphics
-Corduroy Collar
-Satin Lining
-Boxy/Cropped Fit
-YKK Zippers
-Archival Neck Label

Model Wearing:
Size: Medium
Height: 5'10

This jacket isn’t just a garment, it’s a call to action.

Our late creative director, Drew Shifter, first designed this in FW 2017. We brought it back because its message is more urgent than ever. Inspired by Ray Bradbury’s Fahrenheit 451, it’s a warning, a reminder of what happens when we stop thinking for ourselves.

Technology and social media have turned us into people who scroll instead of question, consume instead of create, and numb instead of feel. The more connected we are, the more disconnected we become.

This piece is for anyone who’s tired of the noise. Tired of watching themselves fade into a world designed to distract.

It’s a line in the sand. A choice. Wake up, or burn with the rest.

Production and shipping are estimated at 5–8 weeks. As always, domestic shipping is free.

Wave 1 Pre-Orders: CLOSED (Feb 21 – Feb 28) -Garments are on the way to HQ.

Wave 2 Pre-Orders: CLOSED (Mar 1 – Mar 7) -The bulk order is in the final phase being sewn together.

Wave 3 Pre-Orders: CLOSED (Mar 8 – Mar 14) - The bulk order is in the embroidery phase.

Wave 4 Pre-Orders: CLOSED (Mar 15 – Mar 21) -The bulk order is in the cutting phase.

Wave 5 Pre-Orders: CLOSED (Mar 22 – Mar 30) - The bulk order has begun the manufacturing process.

ALL WAVES SOLD OUT!

For more details about pre-orders, visit our FAQ.