-400 GSM Duck Canvas
-Embroidered Graphics
-Corduroy Collar
-Satin Lining
-Boxy/Cropped Fit
-YKK Zippers
-Archival Neck Label

Model Wearing:
Size: Medium
Height: 5'10

This jacket isn’t just a garment, it’s a call to action.

Our late creative director, Drew Shifter, first designed this in FW 2017. We brought it back because its message is more urgent than ever. Inspired by Ray Bradbury’s Fahrenheit 451, it’s a warning, a reminder of what happens when we stop thinking for ourselves.

Technology and social media have turned us into people who scroll instead of question, consume instead of create, and numb instead of feel. The more connected we are, the more disconnected we become.

This piece is for anyone who’s tired of the noise. Tired of watching themselves fade into a world designed to distract.

It’s a line in the sand. A choice. Wake up, or burn with the rest.

Production and shipping are estimated at 5–8 weeks. As always, domestic shipping is free.

-WAVE 1 PRE-ORDERS: CLOSED (FEB 21 – FEB 28) — bulk order placed, now in production.

-WAVE 2 PRE-ORDERS: CLOSED (MAR 1 – MAR 7) — bulk order placed, now in production.

-WAVE 3 PRE-ORDERS: OPEN (MAR 8 – MAR 14) — production begins MAR 15.

Pre-order slots are extremely limited and may sell out. Don’t wait, secure yours before Wave 3 closes.

For more details about pre-orders, visit our FAQ.