-400 GSM Duck Canvas
-Embroidered Graphics
-Corduroy Collar
-Satin Lining
-Boxy/Cropped Fit
-YKK Zippers
-Archival Neck Label

Model Wearing:
Size: Medium
Height: 5'10

This jacket isn’t just a garment, it’s a call to action.

Our late creative director, Drew Shifter, first designed this in FW 2017. We brought it back because its message is more urgent than ever. Inspired by Ray Bradbury’s Fahrenheit 451, it’s a warning, a reminder of what happens when we stop thinking for ourselves.

Technology and social media have turned us into people who scroll instead of question, consume instead of create, and numb instead of feel. The more connected we are, the more disconnected we become.

This piece is for anyone who’s tired of the noise. Tired of watching themselves fade into a world designed to distract.

It’s a line in the sand. A choice. Wake up, or burn with the rest.

Production and shipping are estimated at 5–8 weeks. As always, domestic shipping is free.

Wave 1 Pre-Orders: CLOSED (Feb 21 – Feb 28) -The bulk order is in its final phase, currently being sewn together.

Wave 2 Pre-Orders: CLOSED (Mar 1 – Mar 7) -The bulk order is in the embroidery stage of production.

Wave 3 Pre-Orders: CLOSED (Mar 8 – Mar 14) -The bulk order is in the cutting phase, preparing for the next stage of assembly.

Wave 4 Pre-Orders: CLOSED (Mar 15 – Mar 21) -The bulk order is currently undergoing the washing process to ensure the perfect finish.

Wave 5 Pre-Orders: NOW OPEN (Mar 22 – Mar 28) -This is the final wave of pre-orders, with only 100 units remaining. Secure yours before it's gone!

Pre-order slots are extremely limited and are nearly sold out. Once these slots are gone they’re gone with no guarantee of a restock. Secure yours before Wave 5 closes on March 28. Don’t wait. THIS IS YOUR LAST CHANCE TO ORDER.

For more details about pre-orders, visit our FAQ.