-400 GSM Duck Canvas
-Embroidered Graphics
-Corduroy Collar
-Satin Lining
-Boxy/Cropped Fit
-YKK Zippers
-Archival Neck Label
Model Wearing:
Size: Medium
Height: 5'10
This jacket isn’t just a garment, it’s a call to action.
Our late creative director, Drew Shifter, first designed this in FW 2017. We brought it back because its message is more urgent than ever. Inspired by Ray Bradbury’s Fahrenheit 451, it’s a warning, a reminder of what happens when we stop thinking for ourselves.
Technology and social media have turned us into people who scroll instead of question, consume instead of create, and numb instead of feel. The more connected we are, the more disconnected we become.
This piece is for anyone who’s tired of the noise. Tired of watching themselves fade into a world designed to distract.
It’s a line in the sand. A choice. Wake up, or burn with the rest.
This is a pre-order item and does not ship immediately. Please allow 5–8 weeks for production and delivery. Weekly production updates are sent via email.
Waves 1-8 (Feb 27-April 25): Shipped
Wave 9 (May 8-May 15): Final Touches
Wave 10 (May 16-May 22): Sewing
Wave 11 (May 23-Jun 1): Embroidery
Wave 12 (Jun 26-Jul 3): OPEN
Production Phases:
Washing → Cutting → Embroidery → Sewing → Final Touches → En Route to HQ → Shipping
Each wave is capped with limited production slots. Once a wave sells out, it does not reopen. There is no guarantee future waves will be offered, so secure your spot while this one is live.
Orders cannot be canceled once production begins. By placing an order, you acknowledge and agree to the production timeline, wave system, and all store policies listed on our FAQ page.
